Event overview
The First Traditional Music & Arts Expo In Korea
Initiated By Yeongdong, Chungcheongbuk-do, Bnd Realized Together With The Entire Nation.
2025 Yeongdong World Traditional Music & Arts Expo
- Theme "The Fragrance of Traditional Music & Arts, Coloring the World"
- Duration September 12, 2025 - October 11, 2025 (30 days)
- Venue Yeongdong County, Chungcheongbuk-do (Healing Tourist Site and Traditional Music & Arts Experience Village)
- Hosted by Chungcheongbuk-do (held in: Yeongdong County)
- Organizer Yeongdong World Traditional Music & Arts Expo Organizing Committee
- Participation Scale 30 countries, 1 million visitors (including 109,000 foreign visitors)
- Key Programs Official ceremonies (Opening ceremony, Inauguration ceremony, Closing ceremony), Thematic pavilions and exhibition halls, Traditional Music & Arts performances, Various other cultural and experiential programs
Vision and Values of the 2025 Yeongdong World Traditional Music & Arts Expo
Sharing the Value of Traditional Music & Arts
Creating an Expo that fosters mutual appreciation by broadening the reach and understanding of Traditional Music & Arts.
Industrialization of Traditional Music & Arts
Promoting continuous integration, expansion, and interaction between Traditional Music & Arts and diverse industries and stakeholders.
Regional Development
Establishing Traditional Music & Arts as a cultural landmark to invigorate Yeongdong’s cultural, tourism, and industrial growth.
Comprehensive Program Structure for the 2025 Yeongdong World Traditional Music & Arts Expo
We will create programs that promote Traditional Music & Arts (Korean traditional music)
beyond Korea to the global stage, ensuring satisfaction for all visitors.
beyond Korea to the global stage, ensuring satisfaction for all visitors.
Pre-Promotion Activities
- D-200: Countdown billboard unveiling & cultural performance
- D-100: Pre-promotion event for the Expo (Planned at Gwanghwamun Square, Seoul)
- D-30: Final promotional event
Official Events
- Opening Ceremony: Marking the beginning of the Expo
- VIP Tour & Welcome Networking Party: Welcoming distinguished guests
- Opening Ceremony: Official declaration of the Expo’s commencement
- Opening Celebration Traditional Music & Arts Concert: A grand performance celebrating the opening
- Closing Ceremony: Celebrating the success of the Expo
Special Programs
- Traditional Music & Arts & Global Parade: A vibrant cultural procession
- Traditional Music & Arts Goods Pop-up Store: Exclusive Traditional Music & Arts-themed merchandise
- Visible Radio Special Broadcast: Live radio featuring Traditional Music & Arts content
- Special Performances by Genre: Showcasing diverse traditional music styles
- Youth Traditional Music & Arts Talent Contest: A competition for young Traditional Music & Arts prodigies
- Traditional Music & Arts Media Experience: Interactive exhibits in the thematic video hall
- AR Traditional Music & Arts Animation: Augmented reality experiences featuring traditional music
- Traditional Music & Arts Networking: Academic conferences and forums
Regular Programs
- Daily Performances: Ongoing traditional music showcases
- Global Traditional Arts & Play Experience Zone: Hands-on activities with global traditional arts
- Traditional Instrument Playing & Education: Learn and play traditional instruments
- Crafting Traditional Instruments with Artisans: Interactive workshops with master craftsmen
- All-Senses Traditional Music & Arts Playground: A sensory space for immersive Traditional Music & Arts experiences
- Traditional Music & Arts Meditation & Healing Therapy: Relaxation and mindfulness sessions with traditional music
- Traditional Music & Arts + Global Traditional Music Listening Room: Experience the fusion of Traditional Music & Arts with global traditions
- Traditional Music & Arts Juiceria: Unique beverage experiences inspired by traditional music
- Traditional Music & Arts Busking Zone: Street performances featuring Traditional Music & Arts
Exhibition Halls
| Exhibition hall name | Main contents |
|---|---|
| Traditional Music & Arts Theme Hall |
|
| Future Traditional Music & Arts Hall |
|
| Industry Hall |
|
| World Traditional Music Hall |
|
bird's eye view
Yeongdong World Traditional Music & Arts Expo Organizing Committee
- Organizing Committee Structure Chairperson: Governor of Chungcheongbuk-do
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- Advisory Committee
- Pan-Provincial Council
- Secretary-General (Authorized/Current Staff: 50/47)
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Planning Division (27/25)
- Planning Department (11/10)
- Public Relations Department (6/5)
- Marketing and Business Affairs (6/6)
- External Cooperation Department (4/4)
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Operations Division (23/22)
- Operations Department (7/7)
- Events Department (5/5)
- Facilities Department (5/5)
- Exhibitions Department (6/5)
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